Healthcare marketing is all about promoting services related to health. It's a strategy used by hospitals, clinics, pharmaceutical companies, and other health-related businesses to attract new patients and remind existing ones about their services. With the rise of digital technology, it's not just about traditional advertising anymore but also involves online content, social media promotions, and even personalized email campaigns. Basically, it's how healthcare providers connect with the people who need their services. It's a vital part of ensuring that everyone gets the healthcare they need when they need it.